Book Marketing & Launch Strategy

I help authors get discovered not just published.

Covers, trailers, and campaigns for independent authors who need their book to compete on a crowded shelf, not just exist on one.

Services
01

Cover Design

Front, spine, and back print-ready wraparounds that hold up on a shelf and a thumbnail.

02

Trailers & Promo

Short cinematic trailers built to stop the scroll on social and Amazon author pages.

03

Email Campaigns

Launch sequences and newsletter drops that turn a mailing list into opening week sales.

04

Launch Strategy

The full plan, timeline, channels, and budget, from pre order to post launch reviews.

Selected Work

Real projects for real authors.

Covers, campaigns, and trailers that shipped.

Cover Design · Print Ready Wraparound

Suzy and the Sidecar

by Stephen L. Miller

Full front, spine, and back cover design for a coming of age memoir novel about a cross country motorcycle journey. Built to work as a KDP print wraparound and hold its own as a standalone front cover thumbnail.

Deliverable
Print + Ebook
Format
Full Wraparound
Cover Design + Retailer Ad Creative

A Kaleidoscope of Life

by John Murray

Cover design paired with a promotional ad unit built for social and email. QR code to the retailer page, star rating, and a clear call to action. Designed to carry a true story of love, caregiving, and grief with the warmth the subject deserves.

Genre
Memoir
Rating
5.0 ★
Email & SMS Campaign

Launch Week Newsletter

for John Murray Books

Wrote and scheduled the launch week email for A Kaleidoscope of Life, paired with an SMS follow up to extend reach beyond the inbox.

Reached
360 subs
SMS + Email lift
+97% CTR
Trailers & Promo Video

Book Trailers

Short form promo video

Short form trailers built to introduce a book's world in under a minute, for use on social, Amazon author pages, and pre order campaigns. Two formats: a mood driven cinematic teaser built around a single line of copy, and a location led promo using on screen text to set tone fast.

Cinematic
Once in a lifetime, you get to start over
Location Led
City set romance trailer
Praise

What authors say.

I had a story I needed to tell and no idea how to get it in front of readers. The cover and the launch email did more in one week than a year of me posting on my own.
Author, A Kaleidoscope of Life
John Murray
The cover finally looked like the book I'd actually written. That's harder to get right than people think.
Author, Suzy and the Sidecar
Stephen L. Miller
Contact

Have a book that deserves to be found?

Open to cover design, trailer production, email campaigns, and full launch strategy for independent and small press authors.